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Reactivation insights & strategy

Tactics, case studies, and data on recovering revenue from lapsed customer databases.

The average business has 3-5x more lapsed customers than active ones. Here's the math on why reactivation beats acquisition every time.

We ran the same reactivation campaign with generic messaging and AI-personalized messaging. The results weren't even close.

Price sensitivity, product dissatisfaction, competitive switch, life change, inertia — AI can predict which one caused each customer to leave.

Step-by-step framework for reactivating churned SaaS subscribers, including segmentation strategies and messaging templates.

AI-generated, individually personalized direct mail pieces are producing 3-8% response rates for high-value lapsed customers.

Canada's anti-spam law has specific rules for contacting lapsed customers. Here's how to stay compliant while recovering revenue.

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