Database Audit & Segmentation
We map your entire lapsed customer landscape
We connect to your CRM, extract all lapsed customer data, and run AI analysis to segment by recency, value tier, predicted churn reason, and channel reachability. Within one week, you get a detailed report showing exactly how many recoverable customers you have and what they're worth.
- Recency segmentation (1-3 months vs. 12+ months)
- Value tier classification (top 20% vs. one-time buyers)
- Predicted churn reason analysis
- Channel reachability assessment
AI Campaign Generation
Personalized messaging for every single contact
For each segment — and often each individual contact — our AI generates personalized messaging, multi-channel sequences, and dynamic offers based on predicted churn reason. Not generic 'We miss you' emails. Actual personalization that references their history, preferences, and the specific reason they left.
- Individual-level message personalization
- Multi-channel sequence design (email, SMS, mail, video)
- Dynamic offer optimization per churn reason
- A/B variant generation at scale
Execution & Optimization
Multi-channel campaigns that get smarter daily
Campaigns deploy in waves, starting with highest-probability segments. AI continuously optimizes subject lines, send times, and offer values based on real-time conversion data. A 60-day campaign typically sees 40% of reactivations in weeks 1-2, another 35% in weeks 3-4, and 25% in weeks 5-8.
- Wave-based deployment strategy
- Real-time subject line optimization
- Send time personalization
- Conversion-driven offer calibration
Campaign Performance
Cumulative over 8 weeks
Ongoing Retention & Expansion
From reactivation to churn prevention
After the initial reactivation wave, we transition to continuous monitoring: early churn signal detection, predictive intervention campaigns, and periodic re-runs as new customers churn. You get a permanent churn-prevention and recovery system, not a one-time project.
- Early churn signal monitoring
- Predictive intervention before lapse
- Continuous database refresh campaigns
- Monthly strategic optimization
Churn Risk Monitor
By risk level
Multi-channel reactivation
We reach your lapsed customers through the channel most likely to get a response — not just email.
AI-personalized sequences with optimized subject lines, send times, and dynamic content.
SMS
Direct, concise text messages for lapsed subscribers who stopped opening emails.
Direct Mail
AI-generated personalized physical mail for highest-value lapsed customers.
AI Video
Personalized video messages with AI presenters addressing customers by name.